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The idea of creating our brand came when we realized that if you do not part with your camera for a moment, as a professional photographer, creating content for a blog or just passionate about the process of shooting for a personal archive, you want to add it to your style, mood, also emphasize it. Look at the camera not only as a technical device to achieve the result - a photo, but also, to some extent, a way of self-expression, do not carry it in a bag, but want to wear it over your shoulder and it will complement your image. The question of combining laconic visuals and functionality became extremely important. We have worked for a long time to make a non-bulky, neat and at the same time practical strap, which you can trust your favorite camera. We use a minimum amount of accessories to avoid the wearout of the camera because of the strap, all parts are soft and do not injure it, so you can be confident in your camera safety and just enjoy the comfort and style.